Stonebranch Financial Services is an accounting firm based in Gippsland, Victoria
Our passion is people and business!
We offer a range of services from the regulatory to the revolutionary
At StoneBranch, our business model is based on a service culture. This means, rather than just fixing a problem, we concentrate on what will make you and your organisation better for years to come. Our services are designed to facilitate effective decision making and empower your future success.
As such, our services are focused on two core principles:
In today’s modern world, effective processes are a key to successful management in all spheres of life
For business: we facilitate cutting edge/best practice system development through a three-step process of defining required outcomes, designing efficient data capture and building seamless automated processes.
For individuals: We apply foundational principles to shape and redefine your money mindset and decision making patterns, providing financial peace of mind and setting you on course to achieve your goals.
Processes are only one side of the coin, having built effective systems an organisation requires capable individuals to run these systems. We partner with employees and management to create a dynamic culture of continuous improvement amongst the workforce.
We provide ground level implementable solutions that model our continuous improvement processes, with a philosophy of giving first to create capacity for the employee, we then empower the employee to create a continuous process improvement culture in their role.
Taxation and business specialists

Joel Churchill
Managing Director
“My passion is to work with people to see them break through financial barriers, achieve goals and return peace and satisfaction to their finances”
Stonebranch Financial Services is the realization of a lifelong dream for our managing director, Joel Churchill, who after a 10 year career in both public and private practice took the exciting step of opening his own firm.
Joel’s background in taxation, auditing and financial counselling provides a unique skill set to his clientele, offering holistic solutions to help individuals and businesses improve their financial positon.
Joel is a CPA qualified accountant and an expert in corporate finance management; having delivered change and financial success in large corporate and government organisations. Joel also holds a post graduate qualification in Financial Planning. He is a current member of the Wellington Shire Councils’ Audit and Risk Committee.
CPA Australia is one of the world’s largest accounting bodies with a global membership of more than 155,000 members working in 118 countries around the world, with more than 25,000 members working in senior leadership positions.
Their core services to members include education, training, technical support and advocacy. Employees and members work together with local and international bodies to represent the views and concerns of the profession to governments, regulators, industries, academia and the general public.
A CPA is a finance, accounting and business professional with a specific qualification. Being a CPA is a mark of high professional competence. It indicates a soundness in depth, breadth and quality of accountancy knowledge.
The Tax Practitioners Board (TPB) is a national body responsible for the registration and regulation of tax agents, BAS agents and tax (financial) advisers (collectively referred to as ‘tax practitioners’).
To find out more please visit tpb.gov.au
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